As a practice owner, you have three core jobs: dream the dream, build the team, and don’t run out of money.
We spend a lot of time talking about the first two. This session is about the third.
In every practice Dr. Dave Nicol has consulted with, revenue has been quietly leaking. Not because the medicine was poor, and not because the team didn’t care, but because billing systems were unclear, inconsistent, or left to habit.
On average, practices are undercharging by up to 15% simply through inaccurate billing.
The impact is significant. Owners struggle to generate profit. Some are not even paying themselves properly. They eat feathers, not chicken. When profit disappears, so do options. Investment slows, pay raises stall, and the energy required to move the practice forward becomes harder to find. Ideas and dreams need funding, or they die.